The ATP is proud to announce the extension of its long-standing partnership with Lacoste. The iconic fashion and sports brand will remain the official supplier of the ATP Tour from 2024 to 2026.
Lacoste will continue to outfit ATP staff and officials, including chair umpires, elevating the style as it travels across the Tour. The pioneering fashion and sports brand will also be showcased to a global tennis audience through the ATP Tour’s growing social and digital channels.
The association celebrates a unique shared legacy in tennis. In 2022, the ATP celebrated its 50th anniversary, while 2023 marked Lacoste’s 90th birthday. The partnership also builds on ATP and Lacoste’s goal to unite diverse communities through the love of tennis and fashion.
Lacoste’s tennis partnerships span some of the most prestigious events on the calendar, including the ATP Masters 1000 tournaments in Madrid and Miami, and Roland-Garros. The list of brand ambassadors includes stars Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, Venus Williams, Fiona Ferro and world No. 1 Novak Djokovic.
Lacoste has also partnered with its ambassadors to provide free access to the sport to enthusiasts from disadvantaged communities. In the last three years, the project We Are Etendard has rebuilt more than 20 tennis, basketball, football and handball courts, helping to inspire young people through sport.
Daniele Sano, ATP Commercial Director, said: “For more than 20 years, our partnership with Lacoste has combined tennis and style. It is a timeless legacy of excellence that we are proud to continue, embodying the spirit of sportiness and elegance within and off the track.”
Lacoste CEO Thierry Guibert stated: “By renewing our partnership with the ATP Tour, we look forward to continuing our journey of uniting communities around the world through a passion for tennis, performance and elegance. Together “We celebrate the synergy of our rich legacies, marked by 90 years of iconic Lacoste style and 50 years of the ATP’s remarkable contribution to the world of tennis.”
Source: https://www.atptour.com/es/news/lacoste-renewal-december-2023
