ATP Tour and Bitpanda announce a multiannual global agreement | ATP Tour

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ATP Tour and Bitpanda announce a multianial global agreement

Bitpanda increases its presence in the biggest sport scenarios

April 15, 2025

Bitpanda, the main crypto platform in Europe, has signed a multiannual agreement with the ATP Tour, becoming an official partner. Bitpanda also becomes an official partner of ATP 500 and ATP 250 events in Munich, Hamburg, Basel, Halle, Stuttgart, Kitzbühel, Mallorca and Geneva, from 2025.

With more than a decade of experience building the best valued investment platform in Europe, Bitpanda has worked regularly together with leading equipment and institutions in the sports industry. This agreement represents a key point in the Bitpanda expansion efforts in some of the largest scenarios of the sport, achieving brand visibility to millions of fans who follow the ATP Tour throughout the world.

Daniele Sanó, ATP Business Chief: “We are delighted to join forces with bitpanda. The trade of digital assets is achieving more and more relevance and is an area that we have actively explored. This agreement strengthens the great support of Bitpanda with tennis – both with players and tournaments – and provides energy and ideas renewed in our connection with fans.”

Eric Demuth, CEO and Bitpanda co-founder: “We are already associated with some of the biggest tennis players such as Alexander Zverev, Dominic Thiem and Stan Wawrinka. Now, working with ATP to improve the global popularity of tennis as one of the most followed and respected sports worldwide is the next step for Bitpanda. The ATP Tour audience fits perfectly with our target audience, making this association something totally natural.”

“Although he does not fulfill a role in agreements like this, of course, I have been playing at tennis since he was seven years old. The young Eric Demuth would probably think that what we are doing is fantastic today. It is not something that matters too much, but I find it beautiful in some way.

“Tennis has a global interest, attracting millions of fans around the world. With this enormous reach and monitoring, the ATP Tour offers Bitpanda a unique opportunity to increase their brand visibility between an audience that fits perfectly to its target audience.”

Bitpanda users will have access to exclusive benefits throughout the season, including entrance raffles, possibility of meeting special players and content linked to tournaments.

This association will be officially inaugurated in an event held during the BMW Open By Bitpanda in Munich on April 15.