ATP Tour and Fitline sign global agreement | ATP Tour

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The ATP Tour and Fitline sign a global agreement

Fitline becomes official sponsor of sports nutrition and energy bars

July 17, 2024

The ATP has announced a multi-year partnership with Fitline, the premium sports nutrition brand. Fitline thus becomes the official sports nutrition partner and official energy bar partner of the ATP Tour until 2026.

The premium Fitline range of products is designed for sports performance and energy support, as well as immune function. The global brand, developed and distributed exclusively by PM-International, offers a variety of supplements that can be tailored to each individual’s needs.

Thanks to this new collaboration, Fitline will have global exposure across the ATP Tour’s social media, editorial and digital channels. This highlights the shared commitment with sponsors to support sports performance and clean sport, building on the partnership with Fitline in professional sport, which has ambassadors in sport and on governing bodies.

Massimo Calvelli, CEO of the ATP, said: “We are delighted to welcome Fitline as a sponsor of the ATP Tour. The synergies between our companies are evident, as both organisations are dedicated to optimising sporting performance. This collaboration reflects the attractiveness of the ATP Tour for sponsors around the world and our strength in engaging fans in the digital market.”

Rolf Sorg, CEO of PM-International, added: “Through our collaboration with the ATP Tour, we are proud that our sports nutrition is now represented on one of the biggest stages in global professional sport. We are delighted to connect with tennis fans and continue to share our passion for supporting professional and amateur sport in the community.”