ATP extends the agreement with Asti Docg for two more years | ATP Tour

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ATP extends the agreement with Asti Docg for two more years

The agreement extends until 2025

May 09, 2024

The ATP Tour is proud to announce the renewal of its agreement with Asti Docg for two more years, extending the partnership until 2025. The Italian wine consortium will continue to be the Official Sparkling Wine of the ATP Tour, the Nitto ATP Finals and the Internazionali BNL d’ Italy.

With this renewal, Asti Docg sparkling wines will appear in all official ATP Tour activations and the Nitto ATP Finals until the close of the 2025 season. Asti Docg will receive on-court visibility during tournaments in Turin and Rome, as well as a location featured in hospitality areas, bottles at awards ceremonies and space in the Fan Village to offer fans the opportunity to get to know the brand and its wines.

“We are delighted to expand our partnership with Asti Docg, an adventure that we began in 2021,” he acknowledged. Rodolphe Tastet, ATP Tour Vice President of Sponsorships and Business Development. “Our collaboration has enhanced the experience for fans and players. We want to continue showcasing Asti’s exceptional sparkling wines on our global stage.”

In addition to its support of the ATP Tour, the brand has helped celebrate notable achievements on the ATP Challenger Tour, commemorating tournament anniversaries and player victories with its special bottle designs.

“Asti Docg has always stood out for its excellence. Thanks to our collaboration with ATP, we have been able to share our passion for quality sparkling wines to tennis fans around the world,” he said. Stefano Ricagno, President of the Consortium for the Protection of Asti Docg wines. “We look forward to continuing to build on our success together over the next two years.”